On May 6, 2021, the FDA issued a procedural notice on the preliminary quantitative consumer investigation it plans to conduct on symbols that could be used in the future to convey the “healthy” nutrient content statement.
This research is part of the FDA’s Nutritional Innovation Strategy, which seeks to reduce the burden of chronic nutrition-related diseases and modernize claims. By using a symbol for a nutrient statement, the goal would be for consumers to have a quick signal about what benefits a food or beverage of their choice can have.
As part of its efforts to promote public health, the FDA proposes conducting three consecutive quantitative research studies — one experimental study and two surveys — to explore consumer responses to the draft front-of-the-line symbols. package ”(FOP) that manufacturers could use voluntarily. on a food product as a graphic representation of the “healthy” nutritional content statement.
The FDA invites public comment on the following issues: “(1) whether the collection of proposed information is necessary for the proper performance of FDA functions, including whether the information will be of practical use; (2) the accuracy the FDA’s estimate of the burden of the proposed information collection, including the validity of the methodology and assumptions used, (3) ways to improve the quality, usefulness, and clarity of the information to be collected; (4) ways to minimize the burden of information gathering for respondents, including by using automated gathering techniques, where appropriate, and other forms of information technology. ”Comments may be send here.