A ServiceNow operator told Fierce that operators may continue to be successful but may lose new revenue streams and be relegated to a less important role in the connectivity ecosystem if they do not pursue key offerings as a service.
On Tuesday, June 8, a panel of experts will delve into the challenges and opportunities around Network-as-a-Service (NaaS), Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service during FierceTelecom offers free Summer Blitz Week event. Prior to the session, ServiceNow product management director Tom Schnarr told Fierce telcos that they have the option of pursuing a pure connectivity game, but that they will miss the opportunity to own the end customer as the technological landscape change.
“There will always be a demand for connectivity and network services, so the telecommunications industry will continue to offer it. But now there is more competition in this telecommunications industry, ”he said, adding that bidding as a service represents“ an opportunity to earn new revenue, but it also poses a risk to your footprint and to bidding. current they have. ”
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For those who don’t know, Google Cloud’s senior director of outbound telecommunications and benefits product management, Gabriele Di Piazza, explained that NaaS “is a model in which customers rent network services to an external provider instead. to build your own network infrastructure “. Meanwhile, PaaS and IaaS are cloud computing models, with the former allowing customers to run and manage applications in the cloud and the latter providing resources such as on-demand capability, he said.
Di Piazza told fierce companies adopting these service models “to keep up with changes in business requirements, new application needs and security threats [and] increase complexity ”and obtain the advantages of“ higher speed, agility, scale and reduced costs ”.
As to whether telecommunications or cloud equipment should be the ones to provide them, Di Piazza said “there is no single approach to providing these services.” He acknowledged that there are benefits for telecom and cloud companies working together in some cases, noting that a cloud network like Google’s can “combine very well” with that of a CSP to provide a global scope and scale.
Schnarr had a slightly different take, arguing that telecommunications companies have a foothold in this space, at least for now. “Telecommunications have a critical asset, they own the network and the network is a key part of that capability,” he said, but warned that cloud players are “building their own networks and can yield the spectrum “.
“This network and the ability to move the workload is an advantage that telecom companies have that cloud providers will earn as quickly as they can,” he said.
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As for where to start the journey as a service, Schnarr said it is important for telecom companies to start developing a service model and a catalog. “It really starts with that, as you describe your capabilities from a technical perspective, so now there can be a modularity built into the offering that we want to be available … Then you can follow a consistent pattern,” he said. explained.
Schnarr added that the process of deploying bids as a service should be seen as a marathon rather than a sprint. For example, he said, a tier 1 operator ServiceNow works with started with a single product, which took about six weeks to model. Since then, it has been able to incorporate additional services at a rate of approximately every four weeks. “It will take us a few years to get all your services on board, but the snowball is building fast and we can increase the speed as the momentum grows,” he concluded.