Sandy Hogan’s vision for channel partners in 2021 and beyond
VMware’s global channel leader, Sandy Hogan, has major plans in place for partners as the software and virtualization superstar doubles new service opportunities, joint solution labs and its mission to become the main point of multi-cloud computing.
“Services will play an even more prominent role for partners as we improve our skills in master services. It’s really becoming a service-driven movement rather than a service-related movement, ”said Hogan, senior vice president of business organization and global partner at VMware.
“Our drive to 2021, we’ve had this mantra of‘ first partner. ’‘ Put us first ’in everything we do as we build our strategies, as we get information that partners are really part of the construction with us, not just the recipients of what we do, ”Hogan said.
In an interview with CRN, Hogan explains his channel partner strategy in 2021 and beyond, whether the diversion of VMware from Dell Technologies later this year will affect the synergies between the two companies and whether the new CEO of VMware, Raghu Raghuram, is compatible with channels.